Here at Dr Joney De Souza Aesthetic Clinic in Mayfair, as at most cosmetic clinics in London and the UK, laser hair removal is consistently one of our top 10 most-requested procedures. However, while men are beginning to cotton on to the idea, demand from the fairer sex far outstrips that of their male counterparts, which led us to ask: why is it that women choose to remove their body hair?
We did some research, and the answer is quite interesting…
It all comes down to advertising
Up until around 1915, it seems, women hadn’t really considered the need for hair removal of any kind. After all, fashions were such that legs and arms were generally kept well covered, so body hair wasn’t really an issue.
That all changed when, in 1915, an advert in Harpers Bazaar told women that the latest trend for sleeveless dresses made it necessary to remove underarm hair – the advert went so far as to describe this hair as “objectionable”.
The beginning of the end of body hair
After this initial advert, a barrage of commercials for razors started to appear in the national press. And as hemlines started to shrink from the 1920s onwards, so the “objectionableness” of body hair started to apply not just to the underarms, but to the legs as well.
These days, women remove hair from almost everywhere on their bodies – underarms and legs are still the most popular choices, but many women opt for bikini waxes, and even to remove hair from their forearms.
Laser hair removal – a technological revolution
Whilst hair removal is of course a personal choice, with some celebrities notably choosing to eschew the trend – see Julia Roberts at the 1999 premiere of Notting Hill – for many women these days it has become de rigeur to at least ensure that their underarms and legs are fuzz free.
The fashion comes at a cost, however, as women spend thousands of pounds over a lifetime on razors or expensive waxing treatments.
Laser hair removal offers a permanent solution to the problem of unwanted body hair, and here at our Mayfair aesthetic clinic we have seen demand for the procedure rise in recent years, as women realise that despite the initial outlay for treatment seeming more expensive than a leg wax, over time laser hair removal pays for itself, as you never need to visit the salon or purchase another razor again.
For more information on laser hair removal, please contact us.